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The dark side of expert sponsorship by corporates
Brand Communication Brand Management Brand Marketing Communication Marketing Sales and Marketing

Unmasking Corporate Influence: The Dark Side of Expert Sponsorship

Attention economy vs intention economy
Economy Brand Communication Consumer Behavior Marketing Marketing Campaigns Purpose-driven Marketing

Attention Economy vs. Intention Economy: The Future of Brand Engagement

Offline-first Marketing Startegy a New Preference
Marketing Brand Marketing Business Consumer Behavior Strategy

Can Businesses Thrive Without Social Media? Embrace the Offline-First Marketing...

AI-Powered Marketing
Artificial Intelligence AI trends Business Model Choices Digital Marketing Marketing Marketing Campaigns Opportunity

Unlock Success: AI-Powered Marketing as Your 2025 Game Changer

Gen Z consumers Behavior and Preferences
Consumer Behavior Gen Z Consumer Marketing Purpose-driven Marketing

Gen Z Marketing Revolution: Embracing Brand Authenticity for Trust

Business of capturing attention attention economy
Consumer Behavior Brand Communication Brand Marketing Buying Behavior Disruptive Marketing Marketing Marketing Campaigns Purpose-driven Marketing Sales and Marketing Sales and Marketing

Mastering the Attention Economy: Unlocking Consumer Focus for Brand Success

Sustainable and purpose-driven marketing and communication
Purpose-driven Marketing Brand Communication Marketing

Unleashing Impact: Purpose-Driven Marketing Lessons from Ethical Giants

  • February 26, 2025
Disruptive Marketing by Tesla and Dollar shaving
Marketing Campaigns Brand Marketing Disruptive Marketing Marketing Sales and Marketing

Disruptive Marketing Strategies: How Tesla and Dollar Shave Club Innovate

  • February 26, 2025
User watching movie on TV using remote
Artificial Intelligence Consumer Behavior Data Analytics Decision-Making Ideas Marketing Personalization Strategy

Unlocking the Power of Personalization Marketing: Netflix & Amazon’s Data-Driven...

  • February 26, 2025
Belong Anywhere by Airbnb and Real Beauty Campaign by dove
Marketing Brand Communication Brand Marketing Buying Behavior Marketing Campaigns

Mastering Emotional Marketing: Trust & Loyalty Lessons from Dove &...

  • February 26, 2025
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