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The dark side of expert sponsorship by corporates
Brand Communication Brand Management Brand Marketing Communication Marketing Sales and Marketing

Unmasking Corporate Influence: The Dark Side of Expert Sponsorship

Brand loyalty paradox and retention
Brand Management Brand Communication Brand Loyalty Brand Marketing Consumer Behavior

The Loyalty Paradox: Unraveling Customers’ Brand Loyalty and Retention

Attention economy vs intention economy
Economy Brand Communication Consumer Behavior Marketing Marketing Campaigns Purpose-driven Marketing

Attention Economy vs. Intention Economy: The Future of Brand Engagement

Business of capturing attention attention economy
Consumer Behavior Brand Communication Brand Marketing Buying Behavior Disruptive Marketing Marketing Marketing Campaigns Purpose-driven Marketing Sales and Marketing Sales and Marketing

Mastering the Attention Economy: Unlocking Consumer Focus for Brand Success

Sustainable and purpose-driven marketing and communication
Purpose-driven Marketing Brand Communication Marketing

Unleashing Impact: Purpose-Driven Marketing Lessons from Ethical Giants

  • February 26, 2025
Belong Anywhere by Airbnb and Real Beauty Campaign by dove
Marketing Brand Communication Brand Marketing Buying Behavior Marketing Campaigns

Mastering Emotional Marketing: Trust & Loyalty Lessons from Dove &...

  • February 26, 2025
How Colors, Fonts, and Messaging Influence
Brand Communication Brand Management Brand Marketing Marketing

Unlocking Branding Psychology: How Colors and Fonts Shape Consumer Choices

  • February 25, 2025
Unstoppable Viral Marketing: Coca-Cola Share a Coke representation
Marketing Brand Communication Brand Marketing Marketing Campaigns Sales and Marketing

Unstoppable Viral Marketing: Coca-Cola’s ‘Share a Coke’ Success Revealed

  • February 25, 2025
Nike and apple genius story telling
Brand Marketing Brand Communication Marketing Strategy

Unleashing Emotion: How Apple and Nike Master Brand Storytelling

  • February 25, 2025